SCIENTIA VINCERE TENEBRAS!
My current scientific research is focused on understanding the impacts of website atmospherics on online consumers’ shopping motivations and behavior. The aim of the research is to capture the lessons of successful models for e-businesses serving promising online segment. I am actively involved in studying the role of social-media in e-commerce and specifically how it influences the acceptance of online shopping. In addition to my interest in Internet marketing, I also study entrepreneurial marketing and ICT research in transition economies (see Research section).
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